There is more than ample reason to presume that true reform is, by a short route, coming to American healthcare. That said, the precise nature and timing (of the tectonic shifts in public policy, technology, market and industry structure, etc, ahead) are anything but certain. But now's the time that tomorrow's leaders must be carefully examining alternative scenarios and plotting disruptive strategic courses of their own (or, at least, anticipating others')!
I've been working with a multidisciplined team of experts on a new approach to the issues like Healthcare Reform. We're calling it FuturesFramingsm and I'd like to tell you a little more about it. Please click on this link for a short video presentation.
http://www.screencast.com/t/MIRvmxpphTI
Indeed, the first step in our FuturesFramingsm method centers upon carefully delimiting, and then clearly delineating, the specific Focal Question that’s keeping senior exec's awake at night. The following are but a few examples of Focal Questions that we’ve taken up with early clients. If you’d like, we’d be happy to take a look at your situation and come back with our thoughts.
-
How could Healthcare Reform, and other Key Forces, reshape the chronic care market in the U.S. over the next 5-10 years?
-
Could Healthcare Reform expand conventional demand? : e.g., should you double-down on current provider channels, government and other TPM strategies?
-
Could Healthcare Reform constrain conventional demand for your product/service?: How could you particiapte in the new/emerging business models (e.g., ACO’s) most effectivley?
-
How will Healtcare Reform interact with emerging technologies? And when should you lock-in on what product strategy?
-
How and when should you communicate your current position and post-Healthcare Reform plans?
-
Will Healthcare Reform accelerate current healthcare consumerism trends
Speaking of healthcare consumerism, it's likely that individuals and their repositioned physician/coaches will soon find themselves both more empowered and more motivated to make better decisions around their own health strategies. Moreover, within this and other scenarios, a robust "no regrets" strategy involves the rapid evolution of new healthcare ecosystems: electronic syndicates enabled by current and emerging internet technologies. Can you position yourself as a leader and ride the Web 3.0 wave?
`say tuned. I'll be following up withsome more thoughts on Focal Questions and Scenarios soon. In the meanwhile, please, don't hestitate to add a few Comments of your own below
